NIKE, Inc. 팀에 함께하세요
NIKE, Inc.는 세계 최고의 운동선수들의 복장을 책임지는 것 그 이상의 역할을 합니다. 나이키는 자신의 잠재력을 탐색하고 경계를 없애며 가능성의 영역을 확장할 수 있는 곳입니다. 나이키는 성장하고, 생각하고, 꿈꾸고, 창조할 수 있는 인재를 찾습니다. 나이키의 문화는 다양성을 포용하고 상상력을 장려하며 더욱 발전해갑니다. 우리 브랜드는 성취자, 리더, 선구자를 찾고 있습니다. NIKE, Inc.에서는 모두가 기술과 열정으로 무장하고 끊임없이 변화하는 치열한 게임에 뛰어듭니다.
WHO WE ARE LOOKING FOR
We are looking for an expert digital marketer, with deep understanding of the young Korean consumers- their online shopping behavior and lifestyle- to make data-based assumptions that serve as key drivers in delivering brand and business objectives. As Senior Digital Marketing Specialist, the candidate should be able to create optimal digital brand experience for consumers incorporating key moments and direct-to-consumer channels.
Being a strong communicator and team player is a crucial part of the job, as new and different digital capabilities may be involved each time brand commerce experiences are brought to life. An understanding of marketing technology and consumer data is also expected.
- Bachelor’s degree and 5+ years of experience in marketing (with 3+ years in digital marketing)
- Experience in driving marketing campaigns with strong brand impact (sports and lifestyle/sportswear category related experience is a plus)
- Strong oral and written communication skills (in both English and Korean), including copy writing, meeting facilitation, making strategic recommendations and persuasive presentations to leadership.
- Hands-on expertise in marketing analytics, deriving useful insights and applying findings, along with creative marketing planning skills.
- Excellent project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities as a team player with experience working collaboratively and effectively in a matrix organization.
- Initiatives on a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.
- Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and create meaningful connections between consumers and the Nike brand.
- Talent for designing impactful digital marketing ideas based on a deep understanding of Korean youth trends across sports, culture and fashion.
WHO YOU’LL WORK WITH
As part of the Digital Marketing team, you will be reporting to the Digital Marketing Senior Manger based in Korea. There are multiple cross-functional partners you will meet while carrying out key seasonal marketing initiatives, including Nike Direct Digital Commerce (NDDC), Brand Management, Creative, Analytics, and Media teams. You will also work with agency partners for project planning and execution needs.
WHAT YOU’LL WORK ON
You will be an integral member in orchestrating and leading Nike’s digital efforts, specifically in the sports (running, football, training) and sportswear category. You will be creating end-to-end consumer journeys from strategy to execution, creating a holistic journey for consumers across the ecosystem. You are expected to utilize digital capabilities to maximize the channel and elevate the consumer brand experience- resulting in an uplift of member engagement, retention and organic traffic. Your objective would be to establish Nike App/Nike.com as a pinnacle destination for everything Nike.
You will also plan and execute centralized, seasonal engagement plans and marketing campaigns featuring priority product and brand stories. You will leverage planning and analytic insights while collaborating with cross-channel teams to develop digital marketing plans for football, running, sportswear etc. You will also deliver regular performance analytics and incorporate them into the way we connect with our consumers, ultimately to meet brand and business objectives and promote growth.
- Act as subject matter expert of the Nike owned platforms (Nike.com/Nike App), providing knowledge of the digital capabilities to maximize the channel to provide the most premium brand experience to consumers and drive member engagement and retention.
- Drive creative digital offense with disruptive ideas based on deep understanding of youth culture and trend. Measure and analyse digital marketing activities with quantifiable outcomes and KPIs, ensuring accountability to Brand and Business.
- Strategically plan and operate city-led digital consumer engagement aligned with seasonal key campaigns.
- Provide clear production briefs to inform development and delivery of channel right content to match consumer intent and experience needs.
- Partner with cross-channel teams to enable connected journeys across the ecosystem and optimize journey to provide best digital shopping experience to consumers.
- Operationalize territory playbooks and toolkits with channel guidelines, member-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
- Partner with Geo and Global teams in the delivery/execution of new digital capabilities and innovative test and learn pilot programs for the city.
- Understand and apply analytics to improve the way we communicate and connect with our consumers across all digital channels and stores environments.
채용 계획
01 지원
나이키 팀은 다양한 기술과 지식, 의견, 아이디어, 배경을 가진 사람들로 구성되어 있습니다. 직무 소개서와 부서, 팀을 살펴보며 내게 맞는 역할을 찾아보세요. 적합한 직무를 찾을 수 있기를 바랍니다.
02 채용 담당자와의 만남 또는 평가 진행
본사 직무에 선발되면 면접 과정을 시작하고자 채용 담당자가 연락을 드립니다. 해당 과정을 진행하는 동안 이 담당자와 주로 연락하게 됩니다. 리테일 직무의 경우 채팅과 퀴즈 등 양방향 평가가 진행되며, 완료하는 데는 약 10~20분이 소요됩니다. 어떤 직무에 지원하시든, 나이키는 여러분에 관한 모든 정보를 듣고 싶습니다. 그러니 여러분이 어떻게 세계 최고 수준의 서비스를 제공할 것인지, 여러분만의 특별함은 무엇인지 주저하지 말고 보여주시길 바랍니다.
03 면접
이 단계를 자신 있게 시작하기 위해 필요한 정보를 조사하고 나이키가 추구하는 요소를 파악해 보세요. 또 여러분과 여러분의 배경에 관해 자세히 알기 위해 고안된 질문에 답할 준비를 갖추세요.
