Job Summary

We are seeking a detail-oriented and proactive Tmall E-commerce store business operations specialist II to support the daily operations of our Tmall Jordan flagship store. This role is ideal for candidates passionate about e-commerce, digital marketing, and consumer experience. This role will collaborate with cross-functional teams to optimize product journey, elevate consumer experience, enhance store performance, and drive sales growth on Tmall.

Key Responsibilities

1. Store Operations Support

   - Assist in managing day-to-day operations of the Tmall store, including product on shelf, pricing updates, and inventory synchronization. 

   - Ensure accurate product presence (site merchandising, CDP/PDP, keywords) to maximize visibility and conversions. 

   - Monitor store performance metrics (traffic, conversion rates, sales), generate reports and propose actions.

2. Campaign & Promotion Execution

   - Support the planning and execution of Tmall marketing campaigns (e.g., Double 11, 618 and other key moments). 

   - Coordinate with merch/ marketing / planning teams to confirm promotion mechanism and coupons to maximize the campaign opportunity.

3. Data Analysis & Reporting

   - Track and analyze sales data, competitor activities, and market trends using Tmall’s backend tools. 

   - Provide actionable insights to optimize product ST / store journey and marketing strategies. 

4. Cross-Functional Collaboration

- Partner with Jordan Marketing team to confirm the store P1 story to dial up the whole journey of campaign.

- Work with logistics /supply chain teams to ensure smooth order fulfillment. 

 - Assist in coordinating with UXUI team for store journey creation both for 365 and moments.

   - Work with the consumer service (CS) team to resolve order issues, returns, and consumer inquiries promptly. 

   - Analyze consumer feedback to identify trends and suggest improvements. 

5. Compliance & Platform Updates

   - Stay updated on Tmall’s policies, algorithm changes, and best practices to ensure compliance. 

Requirements

- Education:

• Bachelor’s degree in Marketing, E-commerce, Business Administration, or related field. 

- Experience:

• 3–5 years of experience in e-commerce operations (fresh graduates with relevant internships are welcome). 

• Familiarity with Tmall/Taobao or other Chinese e-commerce platforms is a strong plus. 

- Skills:

•  Proficiency in Microsoft Office  (Excel for data analysis is must have). 

• Strong organizational skills and attention to detail. 

• Fluent in English and Mandarin (written and spoken). 

• Mindset: Adaptable, data-driven, and passionate about e-commerce.