Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH
The Lead, Digital Marketing 3PP works closely with the Director of Digital Marketing in Tokyo, partnering with Japan and Asia Pacific Latin America (APLA) Marketing, Nike Digital teams, and external partners such as ZOZOTOWN and Rakuten. The role collaborates across internal and external teams to deliver brand initiatives and create seamless consumer experiences that drive demand across third-party digital platforms.
WHO WE ARE LOOKING FOR
The Lead, Digital Marketing 3PP is a strategic thinker and creative problem solver who thrives in a fast-paced, matrixed environment. Passionate about shaping the future of sport and elevating consumer experiences, this role blends data-driven insights with bold ideas to deliver campaigns that balance brand and business objectives. The ideal candidate demonstrates collaboration, adaptability, and leadership in managing multiple priorities effectively.
- Minimum of 6 years of marketing experience and onwards, including significant exposure to digital and brand marketing with a track record of delivering impactful campaigns.
- Bachelor’s degree or higher required.
- Proven ability to lead and execute high-impact marketing campaigns; offline-to-online experience is a plus.
- Expertise in marketing analytics and creative planning, with a test-and-learn mindset and exceptional project leadership skills.
- Strong oral and written communication skills in both English and Japanese, with the ability to influence and inspire others.
WHAT YOU’LL WORK ON
You will lead Nike’s marketing strategy for ZOZOTOWN and Rakuten, creating end-to-end consumer journeys that drive engagement and retention. You’ll leverage third-party digital capabilities to optimize channels, deliver performance insights, and connect authentically with consumers to achieve both brand and business goals.
- Lead and integrate 3PP marketing strategy, focusing on seasonal concepts, 365 product stories, and sport & athlete moments.
- Act as the subject matter expert for ZOZOTOWN and Rakuten, using platform capabilities to enhance brand experience and deliver measurable outcomes.
- Collaborate with cross-functional teams—including Social Media, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, and Sports Marketing—to amplify brand moments.
- Stay ahead of industry, sport, and marketplace trends to inform plans and create authentic consumer connections.
- Measure success through brand strength, brand share growth, traffic to platforms, and lifecycle engagement metrics.
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
