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NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Lead, Energy Marketing India
Mumbai, India
WHO YOU’LL WORK WITH
This role will be based in Mumbai and report directly to the Marketing Director, India. You will sit within the India Brand Marketing team and work closely across India and SEA&I (Southeast Asia & India) to help shape and deliver Nike’s Energy Marketing offense in the market.
You will collaborate extensively with cross-functional partners including Neighbourhood (NBHD), Runway (RNWY), Retail Marketing, Digital Marketing, Sports Marketing, Communications, Marketplace, and Product Merchandising to ensure Energy initiatives are aligned, integrated, and executed with excellence.
From a functional perspective, this role works in close partnership with the SEA&I Energy team, ensuring alignment to broader Energy strategy while translating it into culturally relevant, India-first expressions.
You will also partner with external collaborators, creators, and cultural partners to support Energy storytelling and activations across the marketplace.
WHO WE ARE LOOKING FOR
We are seeking a strategic, culturally fluent marketer who operates at the intersection of sport, style, and culture.
The ideal candidate is a strong collaborator and connector with experience in brand marketing and a clear understanding of youth culture, sneaker culture, and style-led storytelling in India. They are equally comfortable thinking strategically and working hands-on to bring plans to life.
This person thrives in fast-paced, matrixed environments and is able to influence without authority, navigate ambiguity, and build strong working relationships across functions and regions.
They bring strong taste, cultural curiosity, and a point of view on how Nike can show up authentically within India’s evolving cultural landscape.
Essential requirements:
- A minimum of 8 years’ experience in brand management, cultural marketing, or related fields
- Marketing experience with a strong understanding of Indian youth, style, and cultural ecosystems, and how global brands can authentically engage them
- Experience working across cross-functional teams to deliver integrated marketing plans.
- Proven experience identifying, owning and managing external relationships with thought leaders in India aligned to Nike’s strategic objectives
- A desire & willingness to adapt in an agile fashion to our visionary consumers and organisation’s needs to deepen our relationships with members
- Strong experience, understanding and ability to navigate Indian evolving cultural landscape – with a strong appreciation for music, style, design, and cultural story-telling, and the ability to translate them into breakthrough Nike concepts and strategies
WHAT YOU’LL WORK ON
As our Energy Marketing leader in India your core duties will include -
- Supporting the development and execution of seasonal Energy marketing plans aligned to India priorities and SEA&I Energy strategy
- Partnering with cross-functional teams to deliver style-led product stories, collaborations, and cultural activations from concept through marketplace
- Helping integrate Energy initiatives across NBHD/RNWY journeys, retail moments, digital platforms, and key partner touchpoints
- Supporting collaboration and marketplace plans, ensuring alignment across product, storytelling, and consumer experiences
- Contributing to local storytelling and activation ideas that reflect India’s cultural nuance, with a strong focus on Mumbai as a cultural hub
- Working with internal and external partners to support creative development, production, and execution of Energy initiatives
- Gathering and sharing consumer insights, performance learnings, and cultural signals to inform future Energy offense and feedback into SEA&I, APLA (Asia Pacific Latin America), and Global teams
- Supporting relationship building with emerging cultural partners and communities relevant to Nike Energy.
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
