Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Lead, Integrated Media LATAM
WHO YOU WILL WORK WITH
In this role, you will report directly to the Director of Integrated Media. You will collaborate with LATAM Marketing leaders, the Asia-Pacific Latin America (APLA) geography team, and Global Brand Marketing teams across Nike to build more effective and efficient ways to engage and connect with athletes*.
Your key internal partners include all Marketing team functions: Brand Management, Brand Creative, Brand Planning, Retail and Digital, as well as business leads from the Nike Direct Digital Commerce (NDDC) team. Externally, you will work closely with our media agency partner and publisher partners, including Google, TikTok, Meta, and X.
WHO WE ARE LOOKING FOR
Nike is seeking a dynamic marketing professional to lead Integrated Media for Nike LATAM. As Lead, Integrated Media, you will be responsible for developing and driving Nike's media marketing strategy across LATAM while overseeing the execution of campaigns that inspire athletes*, generate awareness, and drive demand for Nike products and innovations.
In this role, you will manage and execute media strategies across all digital channels, including but not limited to Search, Social, Display and Affiliates. You should have a strong understanding of data-driven media, measurement frameworks, and budget management, ensuring campaigns deliver on key performance metrics such as engagement, revenue, cost per lead and return on ad spend (ROAS).
This role requires close collaboration with brand marketing leads and functional partners to create impactful and engaging integrated campaigns.
WHAT YOU WILL WORK ON
- Lead the strategy and execution of best-in-class media campaigns for key brand and sports moments, as well as commercial and seasonal priorities.
- Work closely with Brand, Brand Creative, Digital , NDDC and Brand Planning teams to develop and execute high-impact and innovative media campaigns in alignment with brand objectives.
- Lead the measurement and learning agenda by reporting on pre-aligned KPIs for each campaign, providing post-campaign analysis, insights, and recommendations.
- Leverage data-driven insights to inform strategic decisions and optimize marketing performance.
- Manage and control the media budget, ensuring alignment with forecasts.
- Build strong partnerships with media agencies and publishers to drive innovation and maximize impact for Nike.
WHAT YOU BRING
- Bachelor’s degree in Marketing, Business, Media, Communications, or a related discipline.
- 5+ years of experience in media, advertising, consumer brand marketing, or digital marketing.
- A relentless consumer focus with the ability to translate insights and trends into actionable plans.
- Strong understanding of data-driven media planning and activation. Experience managing mobile apps media campaigns (installs and engagement) is highly desired
- Experience managing budgets and delivering against critical performance metrics, revenue goals, and ROAS.
- Proven ability to work in a highly collaborative, cross-functional environment, building strong relationships across diverse teams.
- Excellent verbal and written communication skills.
- Business-level proficiency in Spanish and English is required.
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
