WHO WE ARE LOOKING FOR

We’re looking for an experienced paid media director who is excited about co-creating and driving a world-class paid media program at Nike. The ideal candidate is an inspirational leader and collaborative teammate who thrives in a team-oriented culture, takes pride in ownership, and continuously drives improvement.

This role requires deep expertise in the media marketplace and 10–15 years of digital/online marketing experience, including strong command of Paid Social, Display, Video, Search, Affiliates, and custom programs in e-commerce or multichannel environments. The candidate must be fluent in English and have proven experience managing large marketing budgets, delivering against sharp KPIs and ROAS, and leveraging data and testing insights to optimize campaigns. The role requires someone who can influence across a matrix organization, build strong cross-functional relationships, and communicate priorities to senior audiences through persuasive written and verbal communication. Strong analytcal skills, a hands-on mentality, and a deep understanding of consumer behavior are essential. Above all, we are looking for a leader passionate about Nike’s mission to bring inspiration and innovation to every athlete* in the world.

WHAT YOU’LL WORK ON

As the Integrated Media Director, you will set the strategy and activation of the function. You will be responsible for leading our Paid Media strategies with our adjacent teams to ensure we are connecting our strategies and tactics across Brand x Sport x Product with our 365 & Always On x Consumer Moments that sit horizontal across our Owned ecosystem (Nike Direct x Retail), maximizing the use of technology and data to steer and optimize our multi-million-dollar media programs. You will partner heavily with the Territory Sport, Digital Marketing and Retail Marketing teams, as well as Geo Media teams to drive connection and seamless journeys.

You will be building relationships with senior-level internal marketing leads, media partners, creatives and channel experts to proactively develop new and best-in-class approaches to create awareness and interest in Nike products, services & experiences—helping acquire new members and retain existing Nike members.

Responsibilities include:
    •    Mentor and lead the integrated media teams (2 leads) through career development, process, ways of working, R&R to drive maximized team culture and growth
    •    Partner deeply with our media agencies to develop and execute integrated media strategies and frameworks across LATAM to align with Brand x Business priorities and target KPIs
    •    Lead our Always On/365 & Consumer moments offense in partnership with Business teams
    •    Maintain a pulse on weekly campaign performance to understand trends and identify success and opportunities to internal leadership
    •    Ensure the team is accurately managing and updating budget forecasts and reconciliation across projects
    •    Serve as a senior media point person for the LATAM Brand Marketing team, to create and communicate holistic and compelling marketing plans across campaigns
    •    Effectively communicate media’s priorities and needs to LATAM and APLA Geo marketing partners
    •    Act as the voice of our off-platform consumer, sharing feedback with senior brand and creative leads on LATAM Integrated Media needs to ensure industry and channel-right best practices
    •    Stay current with and share industry trends and best practices while continuously refining strategies, tools, methods and privacy evolutions

WHO YOU’LL WORK WITH

APLA is one of Nike’s most vibrant and culturally rich geographies, spanning fast-growing markets across Asia-Pacific, India, and Latin America. This diversity fuels innovation and localized storytelling throughout the region.

Media in APLA is integrated, agile, and deeply consumer-centered. This position leads the Media function for LATAM, covering Mexico and Central & South America. As part of the LATAM Brand Marketing organization, you will work cross-functionally to activate marketing programs that move both the Brand and the Business forward.

You will report to the Marketing Lead in Mexico and collaborate with our media agency, local Brand Marketing teams, Business teams, and Geo partners across Media, AdTech and broader Nike functional groups.