WHO YOU’LL WORK WITH

The Senior Manager, Digital Partners collaborates closely with key digital marketplace partners, taking primary responsibility for those relationships and leading the development of joint business plans and performance outcomes. Internally, this role partners with cross-functional teams including Marketing, Merchandising, Supply Chain, and Analytics, aligning priorities and execution through influence. In addition, the Senior Manager oversees and directs a team of both Nike employees and agency partners to deliver results across Southeast Asia.

WHO WE ARE LOOKING FOR

Nike is seeking a commercially strong, data-driven leader who can operate hands-on today while shaping the future strategy and vision for the Digital Marketplace business across Southeast Asia. The ideal candidate brings deep marketplace and platform experience, takes ownership of detailed performance, and demonstrates the strategic judgment to anticipate what’s next. This individual is comfortable navigating ambiguity, leads through influence, and is driven to build strong platform partnerships that fuel sustainable growth and deliver premium consumer experiences.

Qualifications

• 12+ years’ experience in digital commerce, marketplaces, or digital retail

• Direct experience managing platforms such as Lazada, Shopee, TikTok, or similar

• Strong commercial, analytical, and operational execution capability

• Proven ability to lead through influence in a matrixed organization

• Experience managing teams and leading large cross-functional groups

• Passion for sport and premium digital consumer experiences

• Bachelor’s degree required

WHAT YOU’LL WORK ON

Marketplace Performance & Platform Management

• Own the commercial and operational performance of Nike’s Southeast Asia digital marketplace business

• Be hands-on in managing key platform relationships, trading cadence, and day-to-day execution

• Deliver revenue targets, forecasts, and KPIs across demand, conversion, and profitability

Strategic Partner Management

• Own end-to-end relationships with key marketplace partners (e.g., Lazada, Shopee, TikTok), spanning execution and long-term growth planning

• Lead joint business planning, annual priorities, and performance governance with platform partners

• Balance platform opportunities with Nike brand standards, consumer experience expectations, and long-term commercial health

Strategy, Vision & Future Growth

• Help define and own the medium-term marketplace strategy for Southeast Asia, aligned to Nike’s broader digital priorities

• Set a clear point of view on platform roles, investment priorities, and growth trade-offs

• Identify and incubate new platforms, business models, and partnership opportunities through test-and-learn initiatives with clear success metrics

Team & Cross-Functional Leadership

• Directly manage a team across both Nike and its agency partners, while leading a broader internal cross-functional network

• Drive alignment, accountability, and outcomes through influence rather than authority

• Establish strong operating rhythms, decision clarity, and effective ways of working

Assortment, Campaigns & Optimization

• Shape seasonal assortment and merchandising strategies by platform

• Lead campaign and activation planning in partnership with marketing teams and platform partners

• Analyze performance and translate insights into clear actions and decisions

Governance & Standards

• Uphold Nike’s standards for operational excellence, risk management, and brand integrity across all marketplace partnerships

What Success Looks Like

• Digital partners view you as the clear, trusted owner of the Nike relationship

• The business consistently delivers against revenue, profitability, and consumer experience targets

• Cross-functional teams are aligned, decisive, and executing with speed

• A clear strategy and growth roadmap is in place to scale the digital partner business over time

Note: At Nike, we're committed to providing a fair and transparent application process for all applicants. Nike does not charge candidates any fees for recruitment or applications.