Head Coach – Brand & Services – Nike London Flagship

Start Date : October 2026

Do you know, what we are missing to create the best retail team on the globe? Someone like YOU! 

In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called "Head Coach",

As a Head Coach – Brand & Services you are: 

• Lead and develop the in-house Retail Brand & Services team, setting the standard for consumer experience delivery within the London Global Flagship.
• Drive the strategy, planning and execution of flagship consumer experiences across Running, Football, Fitness and Lifestyle.
• Partner with Global, EMEA and Territory teams to establish the London Global Flagship as Nike’s destination for sport, community and innovation.
• Own the end-to-end consumer journey, connecting product storytelling, services, digital experiences and community engagement.
• Deliver impactful seasonal campaigns while building a year-round flagship experience that brings Nike’s Sporting Worlds to life.
• Develop future-facing services, experiences and operating models that elevate consumer expectations and retail excellence.
• Lead the execution roadmap for the 2026 London Global Flagship opening, ensuring every touchpoint reflects Nike’s premium brand standards.
• Collaborate with Brand Marketing to connect flagship experiences with key sporting, cultural and community moments across London.
• Establish performance metrics and insights frameworks to measure consumer engagement, service adoption, commercial impact and team effectiveness.

What you get: 

• Attractive salary that evolves with the market and experience 
• Opportunity on receiving monthly bonus payments  
• Attractive online and in-store employee discounts 
• Attractive Benefits Package, Pension & Share scheme 
• Exciting development and career opportunities 
• Regular training on leadership, sales and products 
• A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I) 
• Staff dress to represent NIKE and foster our team spirit 
• Access to sports activities 
• Opportunities to participate in unique NIKE moments 

What you bring: 

• Proven leader with experience coaching and developing high-performing teams, driving accountability and operational excellence.
• Strong retail marketing expertise across in-store experiences, consumer journeys and service-led environments; digital marketing experience is a plus.
• Deep understanding of the sporting goods retail landscape and the evolving needs of London’s flagship consumer.
• Commercially minded, with a track record of delivering experiences that drive engagement, brand affinity, conversion and business performance.
• Experience creating marketing initiatives that increase traffic, participation and repeat consumer engagement across multiple channels.
• Strong understanding of Gen Z and young consumers, with insights into how sport, culture and community influence their relationship with Nike.

Watch this video to find out about the atmosphere in our stores and learn more about our store traditions. 

Did we arouse your interest and do you want to support us on our mission “To bring inspiration and innovation to every athlete in the world.”? Apply now, easy way online. We are waiting for you!