The annual base salary for this position ranges from $102,800.00 in our lowest geographic market to $210,000.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

Lead, Jordan Retail Brand Marketing – New York City

WHO YOU’LL WORK WITH

As a member of the NYC Integrated Retail Brand Marketing team, you will report to the NYC Integrated Retail Marketing Director. You will collaborate daily with the NYC Retail Marketing team and NA Jordan Retail Brand Marketing team and, NYC and NA brand management (across all FOP), and Marketplace sales team to bring the Jordan brand to life across the marketplace (digitally and physically). On a daily/weekly basis you will work closely with the NYC and NA Retail Brand Marketing team on seasonal/initiative projects from brief, planning to execution to ensure plans are connected to seasonal brand strategy and brand voice. Building positive relationships and collaborating with cross-functional teams will be imperative to your success.

WHO WE ARE LOOKING FOR

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements to be considered.

• Bachelor’s degree in marketing or related field. Will accept any suitable combination of education, experience and training
• 5+ years of work experience in retail brand / digital / brand marketing or related experience in marketing highly preferred
• Deep knowledge of the NYC market and Retail Brand Marketing
• Demonstrate an authentic connection and/or understanding to the Jordan Sport Field of plays: Energy. Streetwear and Sport (Basketball, BB, Global Football, Golf)
• Passionate about Marketing and Retail Brand Marketing.
• Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to leadership.
• Proactive, accountable & goal-oriented, turning strategy into action, managing multiple projects on various levels with different and converging timelines.
• Outstanding organizational skills to influence functional teams and cross-functional projects.
• Demonstrate the ability to identify and authentically connect a brand to a local community of athletes, influencers, and catalysts both digitally and physically.
• Must be able to demonstrate how to work independently and proactively and have experience working in a matrix organization
• Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed.
• Proven experience identifying and managing external relationships with individuals including but not limited to agencies and retail partners.
• Relentlessly curious about the NYC consumer and their world.

WHAT YOU’LL WORK ON

The candidate will lead and develop the Jordan Retail Brand Marketing strategy, vision and evolution of the Integrated Retail Marketing (Nike Direct, Partners, NBHD) in NYC. The role will enable O2O marketing plans focused on consumer journeys that prioritize Jordan Brand initiatives, communities’ moments across NYC marketplace. The work will be grounded in insights and takeaways to inform briefs and plans on brand priorities, communities’ needs and business growth.

You will work closely with the North America Jordan Retail Brand Marketing team, Store Merchants and the Visual Merchandizing & Styling team and Store business partners to align on key seasonal and 365 product stories for the geo and the city. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and the creative ways we tell our product stories in store. As the Jordan retail brand marketing expert, you will partner with Global, Geo and City retail marketing teams to set, adopt and enrich seasonal Jordan Retail Brand strategies that define the vision for product presentation, communication and consumer experience in North America. You will also work closely with the Retail Design team to build the vision for how the product storytelling and experiences comes to life in the marketplace.

You will obsess the end-to-end consumer experience across digital and physical. You will lead and drive end-to-end go to market plans that serve the consumer from ideation to execution in partnership with key team members across the organization. Coordinating across teams to drive efficiency + alignment. You will craft and deliver integrated retail brand marketing plans centered on consumer engagement that aligned with city brand + business priorities, anchored in clear KPIs. You will be responsible for the New York City Jordan Retail Brand strategy, briefing accounts / agencies, supervising on-going workflow and the final stages of creative and executions. The candidate should have an understanding of analytics, New York city Marketplace, and experience on managing wholesale accounts. You will deliver marketing plans in an innovative way to drive best-in-class retail marketing experiences for our consumers and our communities.  

You’ll be part of the NYC Retail Brand Marketing Team (focusing on Jordan Integrated Retail Brand Marketing) along with a variety of functional teammates and partners across NYC & NA Jordan Brand. You will be an integral part of the team identifying industry shifts across retail, sport, and culture and then partnering cross-functionally & cross-categorically to shape how we build deep connections with our consumers and communities.

• Partner cross-functionally (Retail Brand, Visual Merchandising & Styling, Brand Management, NA Merchandising team, NA /NYC Retail Marketing team) and with City Brand team.
• Lead all details of owned projects/initiatives including communication strategy, preparing and presenting briefs process, store mapping, managing program overview, work back schedules, creative approvals, project budget, briefing agency, distribution and recap.
• Manage collaboration with agency team and account partners team.
• Support team with O2O marketing programs including but not limited to: integrated digital/physical Jordan Retail brand initiatives and in-store experiences & events.
• Provide short and medium-term goal planning; synthesize program results & best practices to increase effectiveness
• Partner across business units and merchandising to implement commerce capabilities and integrate into the overarching City Brand strategy
• Marketplace Business Integrations execution
• You will own budget tracking for the initiatives you lead

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.