Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Job Title: Principal, Concept & Initiative Communications

WHO YOU’LL WORK WITH
You will work across a highly matrixed organization and collaborate with:
  • NIKE, Inc. Brand & Corporate Communications teams
  • Global Brand Marketing
  • Global Strategy
  • Global Sports Marketing
  • Innovation, Design & Product teams
  • Legal and  Business Affairs
  • External athlete representatives and agencies
  • Senior leadership across Global Communications and Brand Marketing

WHO WE ARE LOOKING FOR

At NIKE, the Communications team curates and amplifies the company’s narrative—building powerful relationships, influence, and opportunities through storytelling and experience. The Principal, Concept & Initiative Communications, ensures communication strategy is connected to the defining brand moments that shape NIKE’s global voice. The role will collaborate closely with the Brand Marketing team to surface stories that highlights the business and brand’s biggest moments and campaigns. This role will lead Olympics communications strategy and represent the communications function on the greater Olympics cross-functional team to ensure upstream planning and alignment. As a thought leader and subject matter expert, this individual manages complex, high-profile projects, mentors junior professionals, and provide strategic counsel to senior leaders across the business.
  • Bachelor’s degree in Communications, Journalism, Marketing, or a related field. Will accept any suitable combination of education, experience or training
  • 8+ years of relevant experience in corporate communications, brand storytelling, sports marketing, or PR—preferably with a global brand or agency.
  • Strong background in leading integrated communications strategies across sport, culture and brand moments.
  • Demonstrated ability to collaborate on cross-functional brand campaigns, including storytelling and earned media support.
  • Ability to synthesize complex and novel information into clear communications for varied audiences.
  • Demonstrated experience solving problems independently and developing innovative, scalable communications solutions.
  • Excellent verbal and written communication skills; confident presenter and executive communicator.
  • Strong media relations and message development expertise.
  • Recognized as a thought leader and subject matter expert in brand or athlete communications.
  • Highly collaborative, with the ability to influence cross-functional teams and executive stakeholders.
  • Experience mentoring or coaching junior team members and fostering talent growth.
  • Deep understanding of sport, cultural trends and athlete impact

WHAT YOU’LL WORK ON

Integrate deeply into Brand Marketing’s leadership and planning processes to ensure communications strategy is connected to the business and brand’s biggest moments and campaigns. Lead Olympics communications strategy and partner with the Olympics & Concepts team to represent the communications function in upstream planning & alignment. Lead communications for 3-4 of NIKE’s biggest brand anthems per year, working in lockstep with Brand Marketing and Sports Marketing to create communications strategies, messaging, and deliver insights and media opportunities back to the Communications team. Serve as a strategic advisor to Global Brand Marketing Leadership Team. Partner with the Employee Communications team to drive internal storytelling that reinforces Nike’s brand voice and connects employees to the company’s biggest moments of inspiration. Translate complex, novel information into communication strategies for diverse audiences—including cross-functional stakeholders and senior leadership. Identify and solve communications challenges proactively, using independent judgment and the development of new concepts and approaches. Mentor and coach more junior professionals, contributing to team growth and communication excellence across the function. Represent the brand at major global sport & brand moments –interfacing with athlete teams, agencies, and media when needed. Prepare messaging, briefing documents, media tools, and strategic narratives that reinforce Nike as a brand of sport, innovation, performance, and purpose.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

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What You Can Expect

OUR HIRING GAME PLAN

01 Apply

Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.

02 Meet a Recruiter or Take an Assessment

If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete.  No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.

03 Interview

Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.

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