Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH
You will join a highly efficient, result-driven and collaborative Corp Communications team in Beijing. The team partners closely with Brand, Business and Internal communications, as well as cross-functional partners in Government Public Affairs, Legal, Issue Management and Social Community Impact, to deliver world-class communications that uphold Nike’s reputation. You will report to the Sr. Principal of Corp Communications, GC.
WHO WE ARE LOOKING FOR
We are looking for a strategic communications leader with creativity, insight and a growth mindset. You are able to embrace change, thrive in a fast-moving environment, and bring a deep understanding of China’s complex media and stakeholder landscape. You are a trust advisor and storytellor who can translate business priorities into compelling narratives that inspire, connect and protect the brand.
• Bachelor’s degree in Communications, Journalism, Business, or related field; advanced degree preferred.
• Minimum 10+ years in corporate communications, media relations, or brand reputation management, ideally within a global or consumer brand.
• Deep understanding of the Greater China market, media landscape, and socio-political sensitivities.
• Proven ability to craft and execute strategic communications with creativity and insight.
• Demonstrated experience in issue management and crisis communications.
• Exceptional English communication skills (written and verbal).
• A collaborative, agile leader with a passion for innovation, storytelling, and cross-cultural influence.
__________________________________________________________________________________________
WHAT YOU’LL WORK ON
As the Principal of GC Corporate Communications, you will lead Nike’s corporate narrative across China’s state, mainstream, and biz media, ensuring the brand’s voice is bold, human, and innovation-driven. You will work in a fast-paced, multi-functional environment where strategic thinking meets creativity.
In this role, you will:
• Develop Narrative Strategy: Develop a compelling GC “Comeback” narrative that reinforces Nike’s leadership, innovation, and brand voice across corporate communications.
• Guide Enterprise Storytelling: Partner with key functional teams to drive storytelling that showcases Nike’s innovation, creativity, and brand impact.
• Manage Issues and Reputation: manage potential risks and sensitive issues; serve as a trusted advisor on communications in crisis situations.
• Engage Media and Stakeholders: Build and sustain strong relationships with key media, influencers and other stakeholders; identify opportunities to strengthen Nike’s corporate reputation.
• Drive Content Excellence: Drive corporate storytelling that is original, creative, and emotionally engaging through innovative formats.
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
