Principle, Global Communications, Jordan Brand 

Portland, OR 

Become a Part of the NIKE, Inc. Team 

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to expand potential, obliterate boundaries and push the edges of sport and culture. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity, chasing innovation and rewarding teamwork. We seek achievers, leaders and visionaries, and care about the skills, passions and perspectives each individual brings to a challenging and constantly evolving game. 

WHO YOU’LL WORK WITH  

Reporting to the Senior Director of Jordan Sports and Sportswear Communications, you’ll be part of the Global Communications team for Jordan Brand, working across geographies and global teams, partnering closely with Brand Marketing, Creative, Sports Marketing, Media Relations, Finance, Legal, H.R., Design and Product teams, as well as key partners across NIKE, Inc. The success of this role will depend on your ability to collaborate, curate and drive work in support of the Jordan Brand, looking across teams and workstreams to identify and cultivate the most impactful stories that drive culture and amplify the brand and business.  

WHO WE ARE LOOKING FOR   

We’re looking for a Communications Principle to join the Jordan Brand team in Portland, OR. 

A successful candidate in this role will have a nuanced understanding and passion for the cultural intersection of sport, streetwear, and energy and what separates Jordan Brand from the rest.  You must bring a strong perspective on youth culture and the evolving landscape of media, social media and consumer influence. You are engaged with new media platforms, content creators and influencers and have an interest in building strategies that grow brand authenticity in those spaces and relevance with those audiences. You bring an authentic passion for Jordan Brand and interest in expanding its relevance and reach in the global cultural landscape. 

You will help identify opportunities and create strategies that drive storytelling at the intersection of sport, culture, style, music and art. You will harness the power of strategic thinking to define brand positioning, expand reach, shape consumer sentiments and create emotional connections. You will have a global mentality, the ability to think big and execute with precision, exceptional relationship building and interpersonal skills, and be able to navigate ambiguity with confidence, while working across a complex multi-brand and cross-functional matrix.  

• 8+ years professional experience in high profile corporate, agency, and/or public relations roles supporting global brands with a strong preference for an emphasis on culture and sport. 

• Bachelor’s degree in Communications, Business or related field. Will accept any suitable combination of education, experience, and training 

• Experience in issues management, influencer and talent engagement with a strong focus on cross-platform storytelling is a must. 

• Strategic thinker with a strong track record developing, socializing and executing plans. Proven ability to drive, influence, execute and hindsight KPI. 

• A collaborative teammate with a bias for action and creative problem solving. 

• Discreet professional with experience managing highly confidential and sensitive information with direct and potential brand reputational impact.  

• Understanding of and connection to tastemaker communities and voices, with an aptitude to dissecting strategies and identify global trends including events, contemporary and street art, youth culture, music, technology, fashion, and sport. 

• Strong writing skills with a creative perspective and flexibility across various storytelling formats/channels. 

• Knowledge and awareness of cultural and sport moments and key events. 

• Willingness and ability to foster effective teamwork, promote team spirit and collaborate. 

• A deep understanding of consumer behaviors and interests and the ability to turn insights into action to build cohesive plans across sports, product and marketing initiatives. 

WHAT YOU WILL WORK ON  

This role will report to the Senior Director of Sport and Streetwear for Jordan Brand, and will own the development, management and execution of Energy Communications for Jordan, and will represent Communications on the Energy Leadership Team. The role will include leading Jordan Brand collaborations and catalyst partner projects, while also collaborating on projects and activations across Sports and Streetwear.   

Partnering closely with teammates across Sports Marketing, Creative, Marketing, Product, Legal and Communications functions of Jordan Brand to develop narratives and craft messaging tailored to targeted audiences, platforms and moments.  

Key responsibilities include:  

• Serve as the primary Communications point of contact and lead development, management and execution of all Energy projects. 

• Drive thought leadership, development and execution of strategic storytelling around Jordan Brand’s Energy projects and programming, collaborating with cross-functional leaders and external talent teams to elevate Jordan Brand positioning. 

• Protect corporate and brand reputation by anticipating potential risks and successfully working through issues collaboratively, discreetly and quickly. 

• Manage highly sensitive and confidential information, creating strategies for product and program positioning, embargo management and storytelling roll-out. 

• Assist in expanding Jordan Brand’s connectivity and influence through performance and lifestyle narratives in sport and culture. 

• Bring a fresh perspective, leveraging emerging storytelling and strategic platforms to define new brand narratives, reach new audiences, and advance growth opportunities for Jordan Brand. 

• Effectively work with and manage external agencies to manage strategies, engage creators, track program performance and create reporting recaps to share with key internal stakeholders. 

• Serve as an operational partner to ensure the success of cross-functional strategic communications plans, including product seeding, influencer and partner management, and event planning and logistics, media training, etc.