Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH
Brand Marketing at Nike leads our Sport-led offense across cities, communities, and key consumer moments. This role sits at the intersection of Brand, Digital, and Media, driving how Nike shows up across Hong Kong and Taiwan.
You will collaborate closely with:
Brand Management & Brand Planning
Brand Creative
Digital Marketing
Digital Commerce
Integrated Media
Sports & Energy Marketing
Retail Marketing
Marketplace
Finance, Procurement & Legal
Geo marketing teams
Media, creative, and performance agencies
You will be a key connector translating sport × marketplace × city priorities into powerful digital and media execution.
WHO WE ARE LOOKING FOR
We’re looking for a senior digital and media leader to drive Nike’s Digital Brand and Integrated Media strategy across HKTW cities.
You are:
• A consumer-obsessed marketer with deep knowledge of HKTW culture, communities, and digital behaviors
• A strategic, solution-oriented leader who turns brand priorities into measurable digital and media impact
• Fluent in both brand storytelling and performance media ecosystems
• A team-first collaborator who energizes cross-functional partnerships
• A brand innovator blending creativity, commerce, and technology
• Curious, adaptable, and motivated by a fast-changing landscape
You understand both brand building and business growth, and you champion O2O integration, marketing technology, and community-driven innovation.
ROLE IMPACT
You will lead the Digital Brand Marketing and Integrated Media strategy for Hong Kong and Taiwan, transforming Nike into the most culturally relevant and digitally sophisticated sport brand in the marketplace.
This role brings together brand storytelling, digital experiences, and media strategy to deliver seamless consumer journeys across digital, retail, and city ecosystems.
WHAT YOU WILL DO
Digital Brand Leadership
Lead digital strategy across seasonal brand priorities, sport moments, product launches, and city initiatives
Translate brand narratives into connected digital ecosystems across paid, owned, and commerce platforms
Drive full-funnel engagement from awareness to loyalty
Own the Digital Brand role for hyperlocal approach, leading the amplification of Sports moments, hyperlocal campaigns across Nike Taiwan and Hong Kong Instagram channels. Serve as a strategic amplifier, elevating local initiatives through compelling digital storytelling to strengthen brand presence, cultural relevance, and consumer engagement.
Integrated Media Strategy
• Lead omni-channel media strategy across Digital (Paid Social, SEM, Programmatic, Affiliates), Video, OOH, and key local channels
• Ensure media amplifies brand storytelling while driving marketplace demand
• Develop measurement frameworks and define KPIs
Campaign & City Leadership
• Connect sport storytelling with city and retail demand
• Deliver culturally relevant, disruptive media executions
• Drive O2O experiences that bridge digital and physical retail
Performance & Optimization
• Oversee performance metrics including reach, engagement, traffic, conversion, and efficiency
• Translate data into actionable insights for creative and media improvements
Agency & Budget Leadership
• Lead media and digital agency relationships
• Manage planning, forecasting, and budget allocation
• Ensure accountability for outcomes and performance
Innovation
• Explore emerging platforms, formats, and technologies
• Stay ahead of privacy, measurement, and industry shifts
WHAT YOU BRING
• Bachelor’s degree in Marketing or related field (or equivalent experience)
• 10+ years in Digital Brand Marketing & Media experience.
• Strong brand planning and media strategy background
• Deep understanding of HKTW consumer culture and digital ecosystems
• Experience leading cross-functional teams and influencing stakeholders
• Expertise in both storytelling and performance marketing
• Strong grasp of marketing technology, data, and measurement
• Excellent communication and presentation skills
• Ability to balance creativity with operational discipline
SUCCESS LOOKS LIKE
Digital and media campaigns that drive both brand impact and business growth
Seamless integration across sport, culture, commerce, and city storytelling
Strong O2O experiences connecting digital and retail
Data-led optimization and a strong test-and-learn culture
Nike leading as the most culturally relevant and digitally advanced sport brand in HKTW
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
