Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Reporting to the Brand Digital Manager in Tokyo, this role partners closely with the Japan Marketing team and the Asia Pacific Latin America (APLA) Marketing team to deliver major brand initiatives. It also works with Nike Digital and cross-functional teams to create seamless consumer experiences and drive demand across digital platforms.
WHO WE ARE LOOKING FOR
Nike seeks a seasoned digital brand marketer who thrives on shaping the future of sport and elevating consumer experiences. This individual combines strategic thinking with creativity, leveraging data-driven insights to deliver impactful campaigns that balance brand and business objectives. They are collaborative, forward-thinking, and energized by working in a fast-paced, matrixed environment.
Minimum of 3–5 years of marketing experience, including significant exposure to digital/app marketing and proven ability to deliver impactful campaigns
Bachelor’s degree or higher required (unchanged as per compliance)
Proven ability to lead and execute high-impact marketing campaigns; sports-related experience is a plus
Expertise in marketing analytics and creative planning, with a test-and-learn mindset
Exceptional project leadership and ability to manage multiple priorities effectively
Strong oral and written communication skills in both English and Japanese, with the ability to influence others
WHAT YOU’LL WORK ON
You will lead Nike’s digital brand strategy for Japan, creating end-to-end consumer journeys that elevate engagement and retention. You’ll use digital capabilities to maximize channels, deliver performance insights, and connect authentically with consumers to achieve brand and business goals.
Lead and integrate Sportswear digital brand strategy, focusing on seasonal concepts, 365 product stories, and sport & athlete moments
Act as the subject matter expert for Nike.com and Nike App, leveraging platform capabilities to enhance brand experience and drive measurable outcomes
Collaborate with cross-functional teams-including social media, third-party platforms (e.g., ZOZOTOWN), Lifecycle Marketing, Brand Creative, Integrated Media, and Sports Marketing-to amplify brand moments
Stay ahead of industry, sport, and marketplace trends to inform plans and create authentic consumer connections
Measure success through brand strength, market share growth, traffic to Nike platforms, and lifecycle engagement metrics
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
