Job Description Summary

Responsible for developing and executing integrated retail marketing plans that connect brand priorities with marketplace opportunities. Partners cross-functionally to deliver compelling consumer experiences, accelerate membership growth, and maximize the impact of retail marketing investments.

Key Responsibilities

• Lead the North & West retail marketing strategy, translating Greater China priorities into regional and city marketplace plans.

• Drive seasonal and city-based marketing initiatives that strengthen consumer connection and business performance.

• Develop localized retail marketing programs that elevate brand storytelling and consumer experiences across retail environments.

• Partner with Brand Marketing, Marketplace, Stores, Membership, Digital and Merchandising teams to ensure seamless execution and alignment.

• Manage regional marketing budgets, performance metrics, and investment priorities to maximize impact and ROI.

• Lead, coach, and develop a high-performing team while building organizational capability and talent pipelines.

Typical Capabilities

Scope

Responsible for a major retail marketing function within Greater China. Translates business objectives into regional strategies and drives outcomes that impact brand health, consumer engagement, and commercial performance.

Problem Solving

Addresses complex and often ambiguous business challenges. Balances consumer, marketplace, and business needs to make strategic decisions and influence cross-functional stakeholders.

Leadership

Accountable for the performance of the North & West Retail Marketing organization. Leads and develops people leaders and experienced professionals. Responsible for budget management, talent development, performance management, and organizational effectiveness.

Qualifications

• Bachelor's degree required.

• 10+ years of experience in retail marketing, brand marketing, consumer marketing, or related fields.

• Proven experience leading regional or marketplace marketing strategies in a complex matrix organization.

• Strong people leadership and cross-functional collaboration skills.

• Demonstrated ability to drive both brand impact and business results.

• Deep understanding of Greater China consumer and retail landscape.