At Jordan Brand, we believe there is greatness in everyone. As a brand that stands for “FLY,” our mission is to inspire and unleash greatness across every corner of the world. We exist not just to sell shoes, but to sell hopes—because when we do that with people, we help them “Fly.”

In this role, you will have the opportunity to re-establish the brand’s offense in Hong Kong and Taiwan, contributing to even greater success for Jordan Brand in Greater China and globally. We look forward to partnering with you to co-create a new chapter for Jordan Brand, inspiring the next generation and making a lasting impact together. 

Core Responsibilities

• Strategic Leadership: Set and execute the strategic direction for Jordan Brand in HKTW, leading key seasonal campaigns and sport/cultural moments.

• Integrated Brand Planning: Drive annual brand plans to deliver a seamless online-to-offline (O2O) consumer journey, ensuring cross-functional integration and overseeing execution.

• Consumer Insights: Serve as the territory brand leader, leveraging local consumer insights and unmet needs to inform relevant and resonant brand activations.

• Cross-Functional Partnership: Collaborate with HKTW Nike Inc. Marketing Teams (especially Retail Brand), Sales, and Sports Marketing to identify platforms, talents, and teams for impactful go-to-market initiatives.

• Regional Alignment: Partner with Greater China (GC) brand and functional teams to provide hyper-local perspectives on GC brand strategies, grounded in local consumer and marketplace needs.

• Seasonal Readiness: Manage seasonal CODE gates to ensure timely deliverables and readiness for the HKTW market.

• Brand Offense: Re-establish Jordan Brand’s presence in HKTW, driving impact through basketball, streetwear, and new sports opportunities (e.g., baseball, golf).

Personal Skills

• Visionary Storytelling: Inspire teams with creative storytelling and innovative ideas to reignite Jordan Brand’s offense in HKTW.

• Strategic Execution: Combine strategic thinking with strong execution to deliver results in-market.

• Effective Communication: Excel in communication with internal and external stakeholders, navigating complex matrix organizations.

• Leadership: Lead by example, building trust and confidence within the team.

• Adaptability: Simplify complex situations, manage ambiguity, and perform well under pressure.

• Collaboration: Foster teamwork across diverse backgrounds, functions, and perspectives.

• Growth Mindset: Demonstrate openness, honesty, learning agility, and a drive for continuous improvement.

• Innovation: Show initiative and curiosity, staying ahead of trends and exploring new ways of working. 

Qualifications

Required:

• Bachelor’s degree.

• Minimum 6+ years of brand marketing or relevant experience.

• Deep knowledge of local consumer, market, and industry.

• Passion for basketball, streetwear, and youth culture.

Preferred:

• Experience driving marketing initiatives in both Hong Kong and Taiwan.

• Experience in highly matrixed, complex organizations.

• Experience delivering presentations in English and Chinese to large audiences.