成為 NIKE, Inc. 團隊的一員
NIKE, Inc. 不僅為世界傑出運動員提供裝備, 這是一個探索潛能、消弭疆界及超越可能的園地。 公司尋找能夠成長、思考、懷抱夢想與創造的人才, 透過擁抱多元和獎勵想像力,讓文化欣欣向榮。 品牌尋找成就者、管理者以及具有遠見的夢想家。 在 NIKE, Inc.,我們就是要讓每個人都能在面對挑戰性十足且不斷演變進化的賽局中,揮灑熱情並一展所長。
WHO WE ARE LOOKING FOR
We are looking for an expert digital marketer, with deep understanding of the young Korean consumers- their online shopping behavior and lifestyle- to make data-based assumptions that serve as key drivers in delivering brand and business objectives. As Senior Digital Marketing Specialist, the candidate should be able to create optimal digital brand experience for consumers incorporating key moments and direct-to-consumer channels.
Being a strong communicator and team player is a crucial part of the job, as new and different digital capabilities may be involved each time brand commerce experiences are brought to life. An understanding of marketing technology and consumer data is also expected.
- Bachelor’s degree and 5+ years of experience in marketing (with 3+ years in digital marketing)
- Experience in driving marketing campaigns with strong brand impact (sports and lifestyle/sportswear category related experience is a plus)
- Strong oral and written communication skills (in both English and Korean), including copy writing, meeting facilitation, making strategic recommendations and persuasive presentations to leadership.
- Hands-on expertise in marketing analytics, deriving useful insights and applying findings, along with creative marketing planning skills.
- Excellent project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities as a team player with experience working collaboratively and effectively in a matrix organization.
- Initiatives on a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.
- Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and create meaningful connections between consumers and the Nike brand.
- Talent for designing impactful digital marketing ideas based on a deep understanding of Korean youth trends across sports, culture and fashion.
WHO YOU’LL WORK WITH
As part of the Digital Marketing team, you will be reporting to the Digital Marketing Senior Manger based in Korea. There are multiple cross-functional partners you will meet while carrying out key seasonal marketing initiatives, including Nike Direct Digital Commerce (NDDC), Brand Management, Creative, Analytics, and Media teams. You will also work with agency partners for project planning and execution needs.
WHAT YOU’LL WORK ON
You will be an integral member in orchestrating and leading Nike’s digital efforts, specifically in the sports (running, football, training) and sportswear category. You will be creating end-to-end consumer journeys from strategy to execution, creating a holistic journey for consumers across the ecosystem. You are expected to utilize digital capabilities to maximize the channel and elevate the consumer brand experience- resulting in an uplift of member engagement, retention and organic traffic. Your objective would be to establish Nike App/Nike.com as a pinnacle destination for everything Nike.
You will also plan and execute centralized, seasonal engagement plans and marketing campaigns featuring priority product and brand stories. You will leverage planning and analytic insights while collaborating with cross-channel teams to develop digital marketing plans for football, running, sportswear etc. You will also deliver regular performance analytics and incorporate them into the way we connect with our consumers, ultimately to meet brand and business objectives and promote growth.
- Act as subject matter expert of the Nike owned platforms (Nike.com/Nike App), providing knowledge of the digital capabilities to maximize the channel to provide the most premium brand experience to consumers and drive member engagement and retention.
- Drive creative digital offense with disruptive ideas based on deep understanding of youth culture and trend. Measure and analyse digital marketing activities with quantifiable outcomes and KPIs, ensuring accountability to Brand and Business.
- Strategically plan and operate city-led digital consumer engagement aligned with seasonal key campaigns.
- Provide clear production briefs to inform development and delivery of channel right content to match consumer intent and experience needs.
- Partner with cross-channel teams to enable connected journeys across the ecosystem and optimize journey to provide best digital shopping experience to consumers.
- Operationalize territory playbooks and toolkits with channel guidelines, member-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
- Partner with Geo and Global teams in the delivery/execution of new digital capabilities and innovative test and learn pilot programs for the city.
- Understand and apply analytics to improve the way we communicate and connect with our consumers across all digital channels and stores environments.
招募策略
01 申請
我們的團隊由多元技能、知識庫、意見、想法和背景組成。 我們希望你找到合適的職位:查看職務說明、部門和團隊,探索適合你的角色。
02 與招募人員會面或進行評估
若獲選擔任公司職務,招募人員會與你聯絡,以展開面試流程,並在整個流程中擔任你的主要聯絡人。 若為 Retail 職務,你將完成包含對談和測驗的互動式評估,完成評估約需 10 至 20 分鐘的時間。 無論是哪個角色,我們都想瞭解你的各種面向,因此請不要避談你如何提供世界級的服務,以及你的與眾不同之處。
03 面試
在進入這個階段時,可先做好研究,瞭解我們在尋找的人才,並為深入瞭解你及相關背景而設定的問題做好準備,自信應對。
