WHO YOU’LL WORK WITH:

As Specialist, Integrated Retail, Retail Brand you will be part of the Retail Brand team Germany & Nordics, as part of the Integrated Retail team and report directly into the Manager, Integrated Retail, Retail Brand Germany & Nordics. In this role you will be based in Berlin and partner with the territory VM&S and EKIN (product education and trialing activation) teams, EMEA Brand Management, Nike Direct and Sales teams. You’ll also collaborate closely with the EMEA Retail Brand, Experience and Brand Creative teams as well as a cross functional team from Merchandising and Supply Chain to deliver seasonal sport and lifestyle campaigns that elevate Nike’s brand distinction across Nike Direct stores and wholesale partners.

WHO WE’RE LOOKING FOR:

We’re looking for a passionate brand marketer who thrives in a fast-paced, matrixed environment. You bring a passion for sport,growth mindset, strong communication skills, and a knack for storytelling that connects with consumers. You understand omni-channel retail and know how to adapt global strategies for local markets. If you’re detail-oriented, collaborative, and energized by creating brand distinction at scale, this role is for you.

• Experience in brand or retail marketing
• Ability to manage multiple priorities and stakeholders
• Strong organizational and execution skills
• Innovative thinking and problem-solving
• Familiarity with EMEA retail marketplace dynamics

WHAT YOU’LL WORK ON:

You’ll support seasonal retail campaigns and consumer activations across Nike Direct stores and wholesale partners, ensuring every touchpoint reflects Nike’s brand priorities in sport and sport culture – lead by innovation, athletes and sport moments, activated with communities and amplified 

with media, energy and entertainment in close collaboration with the functional teams. You’ll adapt EMEA strategies for Germany & Nordics, drive territory-led initiatives, and obsess the consumer experience from pinnacle to scale.

Your key responsibilities:

• Execute integrated retail marketing strategies across Germany & Nordics
• Adapt EMEA directives and lead territory-originated priorities
• Manage retail programming, EKIN activations, and window/I2 strategies
• Support multi-brand campaigns with marketplace partners
• Collaborate with cross-functional teams for flawless execution
• Handle operational tasks like PO opening, product tracking, and in-store support