As an Expert, Regional Integrated Retail Marketing, North America, you bring Nike, Inc. brands (Nike, Jordan) to life with, and through, key retail partners (Dick’s, Foot Locker, Hibbett, NSW Specialty, and others) and across Nike-owned doors. You translate brand intent into partner-specific opportunities and marketplace impact. This role activates deeply local, culturally connected moments that resonate with communities—blending account expertise with brand vision to drive integrated plans, strengthen account relationships, and execute activations that build brand love and cultural relevance across the marketplace.

WHO WE’RE LOOKING FOR

Someone who:

Lives close to culture and brings a deep understanding of, and authentic connection to, the local market and communities where they work.

Is passionate about Nike, Inc. brands, sport, and sport culture.

Thrives in fast-paced, highly matrixed environments.

Builds rapport naturally and values relationships—sparking conversations that lead to meaningful brand and account impact.

Enjoys rolling up their sleeves to bring ideas to life on the ground!

RESPONSIBILITIES

Brand Execution & Planning

You deliver culturally resonant, marketplace-relevant offense that elevates brand heat, deepens community connection, and energizes the marketplace

You create distinctive, local-first ideas and activations that translate brand intent into partner-specific impact and unlock new opportunities

You lead seasonal brand planning across the region, programming against the rhythms of the sport calendar

You craft insight-driven briefs and activation strategies that set teams up to win

Community & Cultural Activation

You identify the cultural moments, partners, and communities that matter most across priority cities

You elevate neighborhood-level brand presence and storytelling through grassroots activations and community outreach

Creator & Media Amplification

You navigate the local creator landscape with fluency, identifying and activating creators who authentically represent sport, culture, and community

You ensure creator and media storytelling feels locally grounded while staying true to brand intent

Execution Excellence

You work closely with the PHK team to align on Partner and NSO/NVS orchestration, ensuring seamless execution across the Nike CODE process

You drive operational excellence across logistics, product ordering, event execution, and creative workflows

You ensure brand distinction across retail, digital, and experiential touch points

You track performance and deliver sharp, insight-rich recaps that fuel continuous improvement

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.

• 8+ years experience in Brand Management, Account Marketing, City Marketing, or related fields

• Strong understanding of cultural and consumer trends

• Ability to build relationships and influence cross-functionally

• Excellent communication, storytelling, and project management skills

• Passion for sport, culture, and community engagement

KEY CAPABILITIES

Insight-driven consumer mindset • Cultural and marketplace fluency • Integrated planning and matrix collaboration • Innovative and strategic storytelling • Community and partner engagement • End-to-end activation mastery

LEADERSHIP BEHAVIORS

Wins with consumers • Drives clarity and accountability • Achieves results with focus and discipline • Cultivates innovation • Fosters trust and effective teamwork • Navigates conflict with empathy and solutions • Models self-awareness, adaptability, and growth mindset

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.