WHO WE ARE LOOKING FOR

We need someone who thinks (and dreams) digital!

Are you a team player who can support the creation of unique and engaging digital content across channels that brings products to life, inspires consumers to fall in love with Converse, and helps drive business results? Do you want to work with great people who are passionate about their work and aren’t afraid to try new ways of doing things? If so, come join our crew. As the Digital Experience Strategy Specialist, you are a creative digital thinker who will be part of our cross-functional global team. You will assist in the creation and execution of our global seasonal storytelling and experiences for Converse.com and performance marketing.

Responsibilities include (but are not limited to):

Pre-Season:

• Collaborate with our global teams to build alignment around product and brand stories and, in turn, support the creation of our seasonal storytelling calendar
• Help support the planning and execution of key seasonal stories and initiatives across the globe on our site and relevant digital channels and ensure regional partners are aware of, and aligned to, all details and timelines
• Help gather geography investments in order to inform the digital storytelling across the globe for Converse.com - help the Digital Experience Strategy Manager map global site refreshes and content placements for the season
• Assist in the work with internal creative teams and agency resources during the creation of storytelling content to help ensure the creative output aligns with objectives, achieves goals and delivers on time and budget
• Partner and collaborate with the geography teams to ensure all product stories align against their business plans and marketplace activations
• Support the team in seasonal briefing meetings that will inform cross-functional teams of the Seasonal Digital Roadmap and product stories inclusive of both brand-defining and commercial/promotional moments
• Help QA content throughout production to ensure alignment with marketing styles and key investments by geography

In-Season:

• Help coordinate all global launch dates on both seasonal inline product and select brand or special project launches, across all geographies with ongoing communication between global and geography teams
• Stay tight with Geo partners to ensure each is tracking from an inventory/readiness perspective and communicate any updates to the Global team
• Work closely with global analytics and UX partners to measure and react to seasonal results based on key initiatives and KPI targets

Post-Season:

• Partner with global analytics and Geo partners to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level
• Gather feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working
• Support team efficiencies by helping to coordinate consistent processes, documents, and meetings

WHAT YOU BRING

• Bachelor's degree in Marketing, Business Administration, or related field - will accept any suitable combination of education, experience, and training
• At least 2 years’ experience supporting digital content development, working on editorial strategy and/or holding a similar role in digital marketing
• Ability to coordinate multiple projects at various levels with different and converging timelines in a deadline-driven environment
• Endlessly curious, resourceful, strong attention to detail and a team-player mindset
• Excellent problem-solving, communication and organizational skills
• Strong people skills, diplomacy and collaborative spirit
• General understanding of UX, SEO, and SEM is optimal
• Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
• Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
• In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music – ideally, a few of them

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.