BECOME A PART OF THE NIKE, INC Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

We are seeking a Senior, Sport Led Brand Marketing leader the ideal candidate demonstrates cultural savvy and strategic thought leadership, with a deep knowledge of our target consumer and who is influencing this consumer. We are looking for someone who can suggest innovative, imaginative, and resourceful ways to solve problems, overcome obstacles and take Jordan Brand into new territory.

In this role, you will be able to challenge outdated rules, the status quo, and traditional thinking to accelerate our distinction within Sport. You will create ideas, strategies, plans, and journeys for the Jordan Brand across Sport Dimensions, Streetwear, and Energy.

WHAT YOU BRING

You thrive in diverse, nimble work environments, can navigate complex cross-functional networks, and lead through influence and collaboration.

You bring:

• 5+ years of marketing, brand, or cultural strategy experience.
• Experience in brand marketing
• Deep appreciation for cultural nuance and local insight, from Latin America
• Exceptional storytelling, presentation, and relationship management skills
• Strong understanding of digital, influencer, and experiential marketing
• English level: Fluent
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)

WHAT YOU’LL WORK ON

You will drive the development and execution of the local Jordan Brand strategy, plans, and brand activations bringing in new consumers and audiences into the brand across all levels as well

as reinforcing the Brand connection with our most important consumers.

Each day will bring dynamic opportunities that you’ll work with your team of brand marketers to solve for. You will obsess how to make our brand, marketplace, and seasonal activations resonate with our target consumers. Your team will lead the brand exploration across diverse subcultures, partnerships and experiences in a way that is locally relevant and deepens the relationship with our consumer.

Together, with your partners, you will grow and establish the brand in relevant subcultures, communities, and athletes. Through crafting distinctive brand plans, programming, and moments you will ignite love for our brand.

Responsibilities will include:

• Development of local seasonal marketing strategies and plans for brand concepts, product collections, and key local moments
• Execution of local seasonal brand programming and on ground activations serving local Athletes and Sport Communities
• Collaborate with local marketing and production agencies to implement marketing plans and consumer activations.
• Prepare seasonal and project reports to present the outcomes of marketing campaigns.
• Hold cross-functional workshops to create and manage marketing plans and executions.
• Collaborate across Global, Geo, and City teammates to build a comprehensive approach to serve local Athletes* across Jordan Sports dimensions, Streetwear, and Energy Brand
• Management of key local Jordan Brand Relationships across communities, partners, catalysts, and select Athletes.

• Ignite and lead the team’s Jordan Culture at LATAM HQ

This role will hard line report to a Jordan APLA (Geo) Director with a dotted line report into the LATAM Territory Marketing Director. The candidate will work cross functionally across diverse teams including brand creative, integrated media, digital marketing, retail marketing, communications, and select specialist teams in Global and Geo. This will require consistent collaboration, partnership and consensus with critical stakeholder groups to effectively lead the Jordan Sport Led Offense.