成为 NIKE, Inc. 团队的一员
NIKE, Inc. 不仅仅是为全球顶尖运动员提供装备，更是一个发掘潜力、突破边界、创造无限可能的地方。我们致力于寻找善于成长、思考、梦想和创造的人才。我们的企业文化因拥抱多元化、鼓励想象力而蓬勃发展。Nike 寻觅奋斗者、领导者和梦想者的加入。NIKE, Inc. 员工以出色的专业技能迎接挑战，满怀激情地投身于不断变化的行业发展之中。
WHO YOU’LL WORK WITH
As part of the Digital Marketing team, you will be reporting to the Senior Manager, Digital Marketing Nike.com/App Womens based in Korea. There are multiple cross-functional partners you will meet while carrying out key seasonal marketing initiatives, including Nike Direct Digital Commerce (NDDC), Brand Management, Creative, Analytics, and Media teams. You will also work with agency partners for project planning and execution needs.
WHO WE ARE LOOKING FOR
We are looking for an expert digital marketer, with deep understanding of the woman consumer- her online shopping behavior and lifestyle- to make data based assumptions that serve as key drivers in delivering brand and business objectives. As Senior Digital Marketing Professional, the candidate should be able to create an optimal brand experience for her incorporating key moments and direct-to-consumer channels.
Being a strong communicator and team player is a crucial part of the job, as new and different digital capabilities may be involved each time brand commerce experiences are brought to life. Understanding of marketing technology and consumer data is also expected.
Bachelor’s degree and 5+ years of experience in marketing (with 3+ years in digital/app marketing)
Experience in driving marketing campaigns with strong commercial impact (women’s category related experience is a plus)
Strong oral and written communication skills (in both English and Korean), including copy writing, meeting facilitation, making strategic recommendations and persuasive presentations to leadership
Hands-on expertise on marketing analytics, deriving useful insights and applying findings, along with creative marketing planning skills
Excellent project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities as a team player with experience working collaboratively and effectively in a matrix organization.
Initiatives on a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.
Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand.
WHAT YOU’LL WORK ON
You will be an integral member in orchestrating and leading Nike’s digital efforts, specifically in the women’s category. You will be creating end-to-end consumer journeys from strategy to execution, creating a holistic journey for her across the ecosystem. You are expected to utilize digital capabilities to maximize the channel and elevate the consumer brand experience- resulting in an uplift of member engagement, retention and organic traffic.
Your objective would be to establish Nike App/Nike.com as her pinnacle destination for everything Nike.
You will also plan and execute centralized, seasonal engagement plans and marketing campaigns featuring priority product and brand stories. You will leverage planning and analytic insights while collaborating with cross-channel teams to co-develop marketing plans for women’s stories in categories such as running, training, etc. You will also deliver regular performance analytics and incorporate them into the way we connect with our consumers, ultimately to meet brand and business objectives and promote growth.
Act as subject matter expert of the Nike owned platforms (Nike.com/Nike App), providing knowledge of the digital capabilities to maximize the channel to elevate the women consumers’ brand experience and drive member engagement and retention.
Drive the digital offense against quantifiable outcomes and KPIs with accountability to Brand and Business.
Operationalize territory playbooks and toolkits with channel guidelines, member-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
Deliver inputs into city-led brand concepts and 365 seasonal campaigns, daily editorial content and production briefs to inform development and delivery of channel right content to match consumer intent and experience needs.
Partner with cross-channel teams to enable connected journeys across the ecosystem.
Partner with Geo and Global teams in the delivery/execution of new digital capabilities and innovative test and learn pilot programs for the city.
Serve as a Digital Marketing expert to the full City Marketing team in driving digital excellence and innovation.
Understand and apply analytics to improve the way we communicate and connect with our consumers across all digital channels and stores environments.
我们的招聘策略
01 申请
我们的团队拥有多元化的技能组合、知识库、意见、想法和背景。 希望你能找到适合自己的职位，因此请查看职位描述、部门和团队，找到适合你的职位。
02 与招聘人员会面或进行评估
如果被选中担任公司职位，招聘人员将会联系你开启面试流程，并在整个过程中担任你的主要联系人。 如果是零售职位，你需要完成互动式评估，包括聊天和测验，用时约 10 到 20 分钟。 无论担任什么职位，我们都希望充分了解你。因此，请尽情展现你如何提供世界一流的服务以及你的独特之处。
03 面试
从容开启这一阶段，做好充分调查，了解候选人标准并根据个人情况和背景准备可能会被问到的问题。
