WHO ARE WE LOOKING FOR?
Our Nike Stores are the place where Nike is most alive for our athletes to experience everything our brand has to offer; they are the best expression of Making Athletes Dreams Real. We are seeking a seasoned retail leader to lead Nike’s owned store (NSO) portfolio across Greater China—one of the most dynamic and competitive retail markets globally.

This leader will bring a strong combination of commercial acumen, operational excellence, and consumer obsession, with a proven ability to drive business results, elevate in-store experiences, and lead large-scale retail organizations.

You are a leader who thrives in complexity—someone who can translate strategy into frontline execution, continuously push for innovation, and inspire and develop high-performing teams (“athletes”) at scale.

WHAT WILL YOU WORK ON?

• Drive Business Performance
  Own end-to-end retail performance across NSO stores, delivering strong results in sales, productivity, and profitability through disciplined execution and data-driven decisions.
• Elevate Consumer Experience
  Define and scale best-in-class in-store experiences, ensuring premium execution across service, storytelling, and athlete engagement while enabling local market relevance.
• Lead Store Innovation
  Drive innovation across store formats and experiences by integrating new concepts, omni-channel touchpoints, and experiential retail elements to continuously evolve how consumers engage with Nike.
• Deliver Operational Excellence
  Ensure consistent execution across the store fleet, optimizing retail standards, inventory productivity, and operational efficiency at scale.
• Develop & Inspire Teams
  Lead, coach, and inspire a large population of retail athletes and field leaders, building a strong talent pipeline and high-performance culture.
• Enable Cross-functional Execution
  Partner with key functions to ensure seamless alignment from strategy to store execution, enabling fast, agile responses to market and consumer shifts.

WHAT YOU BRING

• Extensive Retail Leadership Experience
  15+ years in retail, with proven success leading large-scale owned store networks
• Strong Commercial & Operational Acumen
  Deep understanding of retail KPIs, P&L management, and store operations, with a consistent track record of delivering business results
• Consumer-First Mindset
  Passion for creating premium, differentiated consumer experiences, with strong attention to detail in execution
• People Leadership & Talent Development
  Proven ability to lead and develop high-performing, multi-layer teams, building strong leadership pipelines
• Innovation & Change Leadership
  Experience driving retail transformation or store innovation initiatives, with the ability to turn ideas into scalable execution
• Strong Communication & Influence
  Ability to lead in a matrixed, fast-paced environment, influencing across functions and levels
• Language & Education
  Fluent in Mandarin and English; Bachelor’s degree required